There are four main categories of advertisers that see mobile audience as a huge opportunity. They like the type of person using smart phones, how it positions their brand and the extra functionality. Sell into these red hot categories by knowing what they need from mobile, with tips from Derrick DeCarlo, Director of Digital Strategy for LSN Mobile. more

Newcap Radio in Alberta, Canada created a hockey pool contest among 31 radio station sites. The Ford Hockey Pool generated $75,000 in new revenues and attracted 2250 entrants. Here's how it works. more