local media insider
Media Minds
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In a world where misinformation spreadslike wildfire, local media are maintaining themselves as a trusted resource. more
Selling to individual agents has always been problematic for Bay Area News Group. A new initiative by Director of Real Estate, Eric Bloom, however, allows the company to market to agents while letting them order both ads and programmatic delivery self serve. Here's how it works. more
Native Advertising, the new hot buzzword for local media executives hunting down new revenue models, may also provide the best mobile ad units. That is, sponsor posts are a much needed alternative to mobile display ads, and better-suited to a small screen. So said Chris Lee, president of Deseret Digital Media, at the Local Innovation conference. He walked through a model of the mobile paradox that native ads can solve: more
Why is everyone so interested in obits? To start with, there are hundreds of millions at stake, besides a significant percentage of site traffic. And the field is evolving. Our new channel on obituary revenues tracks some of the most interesting initiatives that are working now. more
At last week's awesomely content rich, Native Advertising Summit, produced by Local Media Association, a smallish group of attendees was almost giddy with the new possibilities offered by native advertising programs. Here's a round-up of some key takeaways: more
At the 2014 Radio Ink Convergence was the debate over activation of FM chips inside phones continued. Wait... an FM chip where? more
What's radio up to in 2014? If most of the speakers at RadioInk Convergence are right, the critical problem for the industry is that radio is stuck in cars, and the key challenge will be moving radio from cars to phones. Many of the speakers tried to map the problem for the audience. more
There were some truly outstanding entries last month for LocalMediaInsider's monthly Top Ad Contest after Impact Engine, a leading premium ad platform, added a $1,000 award and Premium Ad Challenge to the contest. In the end, one campaign stood out from the pack: more
If this headline taps some primordial survival instinct in the hindbrain of media executives... it should. more
The hallway and cocktail party circuit at the 2014 Mega-Conference was abuzz primarily with a number of interesting new facts added to the conversation about where newspapers are headed - or should … more
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