How Quad City Ford generated 30 leads

Out of the 448 contest entrants, 30 people said that they were planning to purchase a new vehicle in the next 3 months and 13 people said they were planning to purchase a new vehicle next month. Furthermore, 209 people – nearly half of all the entrants (46%) – said that they would like to receive more information from the auto dealer.

Here are some tips from Second Street Media on replicating a lead generating survey on contest registration pages:

1. Make questions optional. People will still respond.

2. Include no more than three questions. If the registration form appears too long, fewer people will enter. More than three has a noticeable result in discouraging responses.

3. Keep it simple. Questions should require a yes or no answer, or, at most a one word or phrase open answer. Long-form open-ended questions also discourage response.

Many thanks to Second Street Media for sharing this success story.

More great examples are on the Automotive channel of LocalMediaInsider.com and here are other top examples of auto contests.

The author, Alisa Cromer is publisher of a variety of online media, including LocalMediaInsider and  MediaExecsTech,  developed while on a fellowship with the Reynolds Journalism Institute and which has evolved into a leading marketing company for media technology start-ups. In 2017 she founded Worldstir.com, an online magazine,  to showcases perspectives from around the  world on new topic each month, translated from and to the top five languages in the world.