Premium mobile ad units in demand by local businesses
Mobile-specific ad units "are experiencing a huge uptick in popularity," according to Aimee Eickley, of Times Shamrock digital media group. Created on Impact Engine´s platform, popular units include mobile slider and mobile video ads.
“While 40 to 50 percent of our web traffic at the Republican-Herald comes from desktops, the perception of many of our local advertisers is that people exclusively visit the Herald using mobile phones,” she explained.
Amazonification of advertising at hand? Gatehouse thinks so
Gatehouse is ready to launch online sales of print and digital bundles via iPublish Media´s self-serve SMB platform this summer. Businesses will be able to build and edit ads and launch print and online bundles in clicks, via a savvy new interface. The initiative will deploy in ten markets starting with The Telegram in Worcester, MA. Stay tuned.
Alexa, what is voice search?
Local media and agencies that build websites for small businesses need to understand how their business is affected by voice search. Fortunately, Monosolutions has just released a new white paper explaining what it is and how to structure data to be found by voice search. The company already pre-structures data such as FAQ´s on its own turnkey SMB sites. Download the white paper here.
People in the news
TRU MEASURE hired Andrew McFadden, as director of sales and marketing. McFadden led the innovation and business development efforts for The Press-Enterprise in Riverside, CA and business development efforts at OwnLocal, a digital advertising company.
VENDASTA hired Paul Plant to Director of International Partner Development to expand its international presence. Based out of the United Kingdom, Plant is responsible for partner support.
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