local media insider
Example

How to measure - and get credit for - results from campaigns and services

Give local merchants what they want: Measureable results

Alisa Cromer
Posted 12/4/13

Merchants are more interested than ever before in ROI. In fact, a BIA Kesley survey shows they are planning to increase spending in digital marketing, but in fewer channels - keeping those that show measurable results and cutting out those channels that do not. Use this quick list of measurement tactics, shared by Amie Stein, Director of Training and Development at Local Media Association at the 2013 Digital Agency Summit, and turn them into ROI estimates.

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