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Best Practice

High School Lip Dub Contest sponsored by university, Generates $200,000

A well-executed video contest scored 2.2 million votes

Alisa Cromer
Posted 7/23/13

Video contests are often difficult to do because they require editing and extra technology. But this high school lip dub contest has the right formula to attract major sponsors, school support—and participants. Here's a step-by-step how-to, with the FAQ sheet and recommendations.

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