Company: Capitol Broadcasting
Market: WRAL-TV - Raleigh, NC
Key executive: Missy Geyer, Digital Account Strategist
Judges take: This group has been ahead in Borrell’s “Bubble charts” way ahead in its group for years, a massive lead that continues to improve with new initiatives, including enhanced online media kits, events production and other strategies. As a local television site, WRAL-TV also has a dominant digital presence in the community.
Company: A.H. Belo
Market: WFAA - Dallas, Fort Worth
Key executive: Joe Weir, VP
Judges take: Built from scratch Tabby-award winner WeatherCaster still has a 4.5 rating in the app store, and number one for weather in Dallas, and a variety of apps built and tested over the years have honed the strategy to a few clear winners. Apps now have huge download audiences and major sponsorships.