local media insider

Wave2: Reason enough to unhook Legacy?

Online order-taking, memorial sites and lower costs - what's not to like?

Alisa Cromer
Posted 8/28/14

Obituaries are a changing franchise with much at stake. In some major markets like Boston and Dallas, they are worth millions. But the category, like others, is also on the move. Funeral homes - not newspapers - have the first contact with customers and a lot of control over memorial spending and customers are demanding memorial sites. Here's a review of one new "frenemy" for Legacy, with new options in the obituaries marketplace.

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