Out of the 448 contest entrants, 30 people said that they were planning to purchase a new vehicle in the next 3 months and 13 people said they were planning to purchase a new vehicle next month. Furthermore, 209 people – nearly half of all the entrants (46%) – said that they would like to receive more information from the auto dealer.
Here are some tips from Second Street Media on replicating a lead generating survey on contest registration pages:
1. Make questions optional. People will still respond.
2. Include no more than three questions. If the registration form appears too long, fewer people will enter. More than three has a noticeable result in discouraging responses.
3. Keep it simple. Questions should require a yes or no answer, or, at most a one word or phrase open answer. Long-form open-ended questions also discourage response.
Many thanks to Second Street Media for sharing this success story.
The author, Alisa Cromer is publisher of a variety of online media, including LocalMediaInsider and MediaExecsTech, developed while on a fellowship with the Reynolds Journalism Institute and which has evolved into a leading marketing company for media technology start-ups. In 2017 she founded Worldstir.com, an online magazine, to showcases perspectives from around the world on new topic each month, translated from and to the top five languages in the world.