local media insider
Best Practice

How to use LinkedIn to find and sell B2B accounts

Local media agencies can use these tactics to find and sell into B2B categories

Posted 9/26/13

LinkedIn has long been used to create professional one-to-one networks or research advertising prospects and employees. The sponsored update feature, however, provides an opportunity for content marketing to, and lead generation for, B2B clients. Here is a list of LinkedIn strategies to use to find and selling B2B companies. Includes prospecting strategies, top ten industries with LinkedIn usage, products and services to sell, packaging options, content updating ideas, best practices for targeting sponsored posts and when to use LinkedIn versus Facebook and/or email.

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