local media insider

TAKE THE FIRST STEP: Use these worksheets to calculate current site sales against potential

Robert Granfeldt contributed these tools he used as a starting point to help his company grow digital by 85% in 2011.

Posted 1/9/12

Here are four worksheets you can use to calculate your sites current banner ad sales and revenue potential, explained step by step. The were contributed by the Digital Media director for Southern Community Newspapers, with one extra by LMI staff. Every local media selling banner ads should be using these charts.

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