local media insider

First 10 models for digital service agencies within local media companies

Alisa Cromer
Posted 11/23/12

There were ten different kinds of digital marketing service agencies created by media companies by 2012. Here's a list of all the variations with links to case studies on the companies that have deployed them. All have been successful, however, the most successful is clearly not just selection of the right products, but also determined by the organization involved. Use these models to identify opportunities and clarify concepts.

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