Many markets serve as home base to unique national brands and this is the case for Federated Media. A station based in Elkhart, Indiana is also home to Bennington Pontoons, a manufacturer that sells to dealers throughout the country. So how does a radio station take over and improve a national B2B account. This case study of an overall digital campaign shows step-by-step how a B2B campaign was put together with three core elements. Please log-in to see the campaign.