local media insider
Case study

Marketing campaign for boat manufacturer wins Top Ad

A combination of SEM, targeted ads and engaging social scored a home run for Bennington Pontoons

Posted 8/10/14

Many markets serve as home base to unique national brands and this is the case for Federated Media. A station based in Elkhart, Indiana is also home to Bennington Pontoons, a manufacturer that sells to dealers throughout the country. So how does a radio station take over and improve a national B2B account. This case study of an overall digital campaign shows step-by-step how a B2B campaign was put together with three core elements. Please log-in to see the campaign.

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