Legacy has been the dominant obituary platform for so long that most newspapers don't think twice about continuing. But the Minneapolis Star Tribune wanted to position themselves to compete independently - on their own platform. This report shows how they … more
Obituaries are a changing franchise with much at stake. In some major markets like Boston and Dallas, they are worth millions. But the category, like others, is also on the move. Funeral homes - not newspapers - have the first contact with customers and a lot … more
A simple planning guide can simplify the process for families to place obituaries, and funeral homes to help them. Here's a real world example from Bay Area News Group, with a break down of what to put in your guide and simple instructional guidelines … more
in 2017, Gatehouse rolled out self-serve advertising across a variety of verticals including obituaries, recruitment, and private party. First year revenue growth of more 1.5 million, and FTE …
Here are the 2014 best of obituary strategies.
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Why is everyone so interested in obits? To start with, there are hundreds of millions at stake, besides a significant percentage of site traffic. And the field is evolving. Our new channel on …
LMI editors endorse Memoriams from AdPay, as a way to increase obituary revenues and for the newspaper industry to grow the franchise overall. Included in this review: How it works, costs, metrics …
Here's another way to monetize a category that has been traditionally strong for local print media: By providing back end services to funeral homes, essentially making them partners in selling …
User-generated revenues may become the annuity that classifieds used to be. Director of Interactive at the PostGazette.com, Pat Scanlon, is leading the charge: “We’ve neglected this category for …
As newspapers and other local online media battle for dominance in their communities, obituaries hold a special place. Tributes.com has a new model, and television sites are capitalizing.