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Case study

How Bay Area News Group tripled obituary revenues

This case study shows eight steps taken over several years that tripled obituary revenues at a Northern California newspaper group. Veteran manager at the Bay Area News Group, Liz Naughton, shows "how she did it" from reorganization of the department, new policies and programs, self-serve options, pricing and how to secure relationships with funeral homes. Please log-in to see all eight steps.
Case study

Legacy has been the dominant obituary platform for so long that most newspapers don't think twice about continuing. But the Minneapolis Star Tribune wanted to position themselves to compete independently - on their own platform. This report shows how they … more


Obituaries are a changing franchise with much at stake. In some major markets like Boston and Dallas, they are worth millions. But the category, like others, is also on the move. Funeral homes - not newspapers - have the first contact with customers and a lot … more

Brand Insights from Wave2Media

A simple planning guide can simplify the process for families to place obituaries, and funeral homes to help them. Here's a real world example from Bay Area News Group, with a break down of what to put in your guide and simple instructional guidelines … more


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Executing a few new strategies, Gatehouse and iPublish media successfully grow the traffic of Tributes sections.


in 2017, Gatehouse rolled out self-serve advertising across a variety of verticals including obituaries, recruitment, and private party. First year revenue growth of more 1.5 million, and FTE …

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Here are the 2014 best of obituary strategies.

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Why is everyone so interested in obits? To start with, there are hundreds of millions at stake, besides a significant percentage of site traffic. And the field is evolving. Our new channel on …


LMI editors endorse Memoriams from AdPay, as a way to increase obituary revenues and for the newspaper industry to grow the franchise overall. Included in this review: How it works, costs, metrics …


Here's another way to monetize a category that has been traditionally strong for local print media: By providing back end services to funeral homes, essentially making them partners in selling …


User-generated revenues may become the annuity that classifieds used to be. Director of Interactive at the PostGazette.com, Pat Scanlon, is leading the charge: “We’ve neglected this category for …


As newspapers and other local online media battle for dominance in their communities, obituaries hold a special place. Tributes.com has a new model, and television sites are capitalizing.

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