Local media sites looking for a hyper-local ticketing partner should take a look at TicketLeap. TicketLeap offers DIY ticketing to local event promoters, charging a revenue share of $1 to $2 per ticket, either paid by the promoter or passed on to the ticket purchaser.
Media partners can share in revenues by offering the service to companies posting events. The easiest way to do this is by incorporating a link on the self-serve events listing engine.
TicketLeap puts the link on the events set-up form, which allows small promoters to create online ticket sales on the spot. The company has not said what it pays media partners to sign up their vendors this way, only that they are be “pretty generous,” according to Blake Jennelle, marketing director.
“If we can work out arrangements that help these local partners and help us reach more organizers than we would otherwise, that’s a win/win situation and a no brainer for us, ” he said.
While ticketing in local markets is small dollar revenue, embedding this functionality into listings provides a great user experience and engagement for listings at a very local level.
Zvents, which pioneered this kind of functionality is one of Ticketleap’s partners, as is Philly.com which partners directly. Partnerships and affiliates are not exclusive by market, however, so media with Zvents in the area can still partner up. TicketLeap also supplies RSS feeds of its own listings out to events engine partners, to promote the promoters and sell more tickets.
”One of the best ways we can serve our clients is to help them sell more tickets. One way we do it is to distribute to as many places as possible.” And that raises an interesting issue: Since TicketLeap.com will also send feeds of additional listings to its online partners through an RSS feed, does this mean that hyper-local partners build their competitors events listings?
Or is more for all, well, more for all?
The company was founded five years ago by Christopher Stanchak as an MBA student project at Wharton. The company, still based in Philadelphia, raised $2 million from Mentor Tech Ventures to launch the project, which originally focused soley on online ticketing. The latest version also includes a “full box office” service called Anywhere, ticket buyers can print their own tickets. While there are competitors like Sellticketsonline.com, Ticketleap is targeting a niche of small to medium size venues, with a low price point and simplified interface.
“Ours is the easiest and most hassle free,” Jennelle says. He estimates it takes just three minute to launch ticket sales on the site
The author, Alisa Cromer is publisher of a variety of online media, including LocalMediaInsider and MediaExecsTech, developed while on a fellowship with the Reynolds Journalism Institute and which has evolved into a leading marketing company for media technology start-ups. In 2017 she founded Worldstir.com, an online magazine, to showcases perspectives from around the world on new topic each month, translated from and to the top five languages in the world.
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