local media insider

Site Impact launches nationwide sales summits

Free sales summits help train local media monetize email marketing using Site Impact's platform.


Site Impact is launching a series of sales summits around the country this June 2019. Designed to help media boost top-line revenue by selling email marketing, the free half-day seminars will be held in Dallas, Atlanta, Chicago, Philadelphia and Washington D.C.

The company is the largest email services provider to media companies and ad agencies, with a database of 145 million opt-in emails, searchable by 750 filters.

“We found ourselves with a packed schedule of remote webinars, trainings and demos with sales teams all over the country, which made this a natural transition bringing everyone together in an exciting way to educate on the best ways to monetize email to generate more revenue,” said Brandon Rosen, Chief Revenue Officer of Site Impact

The seminars will teach the most effective techniques - from prospecting to closing - on how to sell email marketing using Site Impact’s platforms, he said.

It will also include a comprehensive demonstration of Site Impact’s proprietary, real-time technology, developed to simplify the email marketing process, including the Counts System, Order Management System and Tracking Platforms.

“We wanted to develop an in-person, informative platform for our clients and prospects designed to really teach them how to make more money,” Rosen said.

Speakers will showcase the tools necessary to sell email marketing, as well as a deep dive into the benefits of email marketing and complementary features that elevate marketing strategies.

The program starts with a brief overview of the email marketing industry, with insights as to where it started and where it is headed.

Then Site Impact’s corporate sales trainer Diane Hayes walks through the key benefits of email marketing and how it compares with traditional media like TV, Radio, Newspaper and Magazines. Hayes is an experienced motivator who has worked with media groups like CBS and ABC Television, Hearst, Cox Media and Tribune Broadcasting.

Next, Mike Blinder of The Blinder Group will demonstrate the best ways to present target marketing solutions to gain significant incremental revenue. Included are questions to ask in the needs analysis to identify the appropriate targeted marketing solutions, how to incorporate their answers into the close, techniques for using email marketing to gain more legacy dollars, and new business categories using email marketing. A “leave behind” will include sales and marketing materials used in the field.

A C-level panel discussion includes Rosen and Dan Lansman, CEO of Site Impact, with several decades of email marketing experience between them.

Finally, Pamela Gressman, Site Impact’s top account manager, will showcase best practices for using the dashboards and tracking platforms. Gressman, who works with Site Impact’s largest advertising agencies and marketing clients, has field-tested strategies for efficient, powerful sales deployment.

To request a Summit in your city contact Erin@SiteImpact.com. To register in any city, go to siteimpact.com/salessummit.

Email, Marketing, Local, Media, Site Impact, Sales Summit, Sales, Seminar, Email Services


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