local media insider
White paper

Increasing digital sales to the healthcare category

Alisa Cromer
Posted

The healthcare industry is one of the hottest local advertising categories. For LocalMediaInsider's second White Paper, we interviewed more than ten local media organizations who have increasing healthcare advertising revenues this year.

Included in this report:

• The three subsets of healthcare advertisers and why their marketing needs are different
• What hospital advertisers want, and how to develop them into larger buys
• A digital analysis questionnaire specifically designed for healthcare providers
• How to develop the cosmetic services marketplace using campaigns that track and deliver ROI
• Specific examples of digital campaigns that generated high conversions
• Whether to launch a health care niche channel and examples
• How to create and partner for better health site content

Please download the attachment below.

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