local media insider
25 results total, viewing 11 - 20
Social Radio adds an option for creating interactive programing and new internet-only formats. Its first partnership is Federated Media, which has two pilot stations still in beta mode. Here is how the technology works, demo, the business model, and how the platform compares with Pandora and iHeart. more
Over the last few months, we've been asking what new technology partnerships members are having success with. Hands down, daily deals and contest sales are generating the most revenues, and the top recommended vendor for both is SecondStreetMedia.com. Here are four more opportunities from vendors recommended by LMI or its members: more
One local weekly has built a ticketing platform and entered the ticketing business, harvesting $250,000 its first year, a number it expects to triple in 2012. Here's an analysis of a major new opportunity for local media. more
LMI members should put this partnership on the radar, especially as an alternative to the Yahoo Consortium. CentroLift is a partnership to sell across the adnetwork created by Centro, on an … more
A key new directory partnership opportunity in the home services area, ServiceAlley.com, launched three weeks ago as a partnership between Teachstreet and the Washington Post. The group is challenging Angie’s List, IYP’s and even Valpak for the home services categories. Here is an outline of how it works and our recommendations. more
Many large publishers are investigating self-serve ad platforms as a way to sell small businesses- and replace classifieds - efficiently. A new entry into the field is QuickAds, a just-released self-serve ad platform from Creative Circle Media Solutions. Here's our review of the platform and potential uses. more
A key take away from the BIA Kelsey 2011 Interactive Local Media conference is the value of deal aggregators. Once a group deal program is launched aggregators can help increase revenues. Here is a list of top aggregators for generating traffic. more
Most current online sales materials are, let's face it, terrible. This is primarily because local media's audience research itself is limited or national. But this is about to change. Post-Gazette.com is testing a new method of researching its site visitors that is free, from a partner called Civic Science. Here is how it works and early results. more
As companies plan five year models, user-generated revenues should be part of the mix. AllMenus.com (owned by Dot Menus, Inc.) incorporates a field-tested online ordering services for restaurant and has recently signed up with two major dailies. Here's how the model works and early results. more
The St. Petersburg Times is launching a new, paid, press release site today that has a lot of potential. Businesses already pay to submit releases to PRWire, and a local service makes even more sense, because of the SEO value. Here's how it works, with images, vendor contacts. more
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