local media insider
25 results total, viewing 1 - 10
LMI editors endorse Memoriams from AdPay, as a way to increase obituary revenues and for the newspaper industry to grow the franchise overall. Included in this review: How it works, costs, metrics and current partners. more
For media companies looking for new products that differentiate their agencies from competitors and lead to upsells, free Wifi that captures customer data is a new option. This review looks at an inexpensive choice used by Guarantee Digital's founder Daryl Hively. Pricing and packaging strategies are included. more
Have you ever wondered what competing digital marketers are pitching to your customers? Here's a typical presentation from Yodle, which sells digital marketing to 40,000 local businesses. Included are sales slides used, and our take on competitive strengths and weaknesses of the presentation. more
Twitter is a great way for brands to communicate one-to-one with potential customers. But how can they do this at scale, and turn Tweets into customers? One solution is Social Compass. Created by Hiplogiq, the platform provides a tool for marketers to listen, respond and insert offers into Twitter conversations. The company offers it's platform on a white label basis to media and agency resellers. This review shows how the system is used, including pricing strategies, top categories, a list of suggested search terms for the best categories, plus strengths and weaknesses. more
LocalVox turnkey click to publish marketing tools range from listing distribution to email and GPS targeted mobile ads. And they white label. So should your agency partner? Here's an analysis of what this company has and does not have for local media partners. Plus a look through the well-thought out packaging. more
For media agencies selling findability packages, Local Market Launch offers an up-sell worth considering. Here's what the product and service is, strengths and weaknesses, pricing model and our recommendations. This company is an Editor's Pick. more
BuzzBoard, created by vSplash, is a 'game changer' for sales people, according to Richard Cowan, Digital Sales Manager, 435Digital, the interactive agency of the Chicago Tribune. Another media confirms $585,000 in sales closed during the beta test. Here's step by step how the tool works, including the key advantages and best practices. more
For journalists in the field, a laptop and an internet connection are typically no longer enough to convey the complete story. Personal communications devices with a few extra pieces can often transform the story. Here's a basic tool kit for the field, composed of ten tools, with strengths and weaknesses. Included are top brands and why for phones, tablets, light packs, mono-pods, audio and power extension. more
An additional source of passive revenues from Google Consumer Surveys is enough for some local media companies. But in Civic Science's poll allows local media to keep and sell local consumer data. Here's a comparison of the two partnership opportunities. more
Two companies - ClickFuel and Taponix - have taken the lead in combining analytics from multiple products into a single dashboard. Local media sales forces can use these dashboards to create post campaign recaps more easily, or allow advertisers to track all their digital initiatives - including banner ads, reputation management, mobile, Facebook, their own web site and SEM buys - in one place. In this review, we compare platforms including screen shots of dashboards, key differences, pricing and products integrated. more
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