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I don't think we disagree. I'm just making the case here that not all media transformations will be as immediately violent as Autotrader.com, which had no news team to leverage, and may look more like Deseret Media, in which there are shared spaces, but separate reporting all the way up to - or down from - if you will the C-level.

My larger point however, is that those still burned by the experience (and attitudes!) of the separate sales force experience need to take another look at the separate unit model, which has more energy, more market to be had, and ultimately will enable more people in the larger corporation to stay employed by moving over into new jobs as old ones are cut, if they have the ability and passion to do so.

Why would anyone under the age of 45 accept a top management role at a newspaper for example, unless they knew they would not only participate in the digital transformation, but would also have the ability to transfer into a different business unit if the original one needed to scale down quickly.

You only get this option if you HAVE other business units, and if the C-suite is committed to transferring great managers or sales people who want different and unique challenges out of the legacy company if downsizing occurs. This gives the entire company an opportunity to support separate businesses, as long as the people are valued and not blamed. Otherwise, they should move on to work for ReachLocal or Pandora, where they know growth opportunities are better.

From: It's not the people, stupid

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