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Thanks for sharing your opinion. I'm a deep believer in quality content. But quality of content does not reduce churn in the kind of directly proportionate way that you suggest. Content is the brand and merchants are indeed influenced by brand credibility. However, the research shows that the number one factor merchants will consider when choosing which marketing channels to keep or drop in 2014 is measurable results. Merchants plan to reduce channels that do not produce a result, content be damned. So if you are interested in making great journalism, and you are not a non-profit, then the business side needs to understand the concrete reasons that merchants quit and what kinds of things they are still buying. It's not enough to have the readers, if you don't have programs for merchants that can turn them into customers.