The most successful agencies were on hand to share their experiences at the 2013 Digital Agency Summit, produced by BIA/Kelsey and the Local Media Association. Here's a round-up of ten top "take aways" attendees noted at the end of the two days.
more
Alisa Cromer
|
11/14/13
|
Local media companies that dominate their markets and attract millions in advertising dollars often hit a creative block when it comes to marketing their own company.
This is true even for their fastest growing revenue stream - sales of digital products and services - that needs marketing the most.
This may seem counter-intuitive, but it's also true. Here are seven reasons why media fail here - and one dirt simple solution to get a handle on B2B marketing in 2014.
more
Alisa Cromer
|
10/4/13
|
This week LocalMediaInsider released four reports on one topic: Audience extension.
But the most exciting part of audience extension is the recent availability of mobile GPS-targeted ad networks: That is, media can now sell campaigns that allow merchants to reach people nearby, who may be looking at a variety of different media on their cell phones, even if the destination site is not owned by the media company.
more
9/9/13
|
At the National Association of Broadcaster's conference, a vast array of drones for sale were surrounded by curious onlookers in radio and tv management. Maybe not for purely business reasons. Let's face it, they fly a lot like remote controlled miniature planes that people operate above one hill at my favorite park every weekend.
Rachel Maddow flew one on her show. When not killing people, drones are fun. But can they really be useful for covering local news?
more
Alisa Cromer
|
6/25/13
|