local media insider
Conference Roundup
7 results total, viewing 1 - 7
The hallway and cocktail party circuit at the 2014 Mega-Conference was abuzz primarily with a number of interesting new facts added to the conversation about where newspapers are headed - or should … more
Welcome to 2014. While everyone is back at the gym, I thought this might be a time to set the stage for managing your media business this year with a fitness metaphor. more
Whether or not to sell Google AdWords was hardly a question at the 2013 Digital Agency Summit, produced by BIA/Kelsey and LocalMedia Association. The majority of media leaders speaking in the digital services space voted "Yes, but... " Here are the cons: Margins are thin - the least of any digital service, and most of them are have thin margins to begin with. Plus media executives don't like the idea of training merchants to advertise somewherelse. But don't count out selling Google AdWords just yet. Even leaders like Chris Lee, President of Deseret Digital, consider Google AdWords "foundational." more
How many local business websites fit on the head of the pin? That is, metaphorically, the first page of Google? Answer: None. This theory, posed by Trevor Sumner, president and co-founder of LocalVox Media, at the 2013 Digital Agency summit caught our attention. So we decided to take a good look. It's an important question: Most searchers (70 to 90% depending on the survey) prefer to select a merchant from the results that show up on the first page and a full 43% click on the first listing (also depending on the survey, of course). We searched a few categories in St. Petersburg, Florida, a medium size city of about 500,000 people with a healthy small business community, to see what happened. more
The most successful agencies were on hand to share their experiences at the 2013 Digital Agency Summit, produced by BIA/Kelsey and the Local Media Association. Here's a round-up of ten top "take aways" attendees noted at the end of the two days. more
Maryam Banikarim, CMO, Gannett Corp Inc, is in charge of helping transform a local media company its 83 daily newspapers, 23 TV stations, and digital media assets that include PointRoll, ShopLocal and CareerBuilder. Hired in 2011 to help the multibillion-dollar company tell its story of transformation, she shared these nine powerful ideas that transform companies at the 2012 LocalOnlineAdvertising Conference. more
These top recommendations for 2012 were generated  both for - and during - seminars  at American Press Institute's December 2012 revenue conference for small media.  They include … more
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