local media insider
Conference Roundup
32 results total, viewing 21 - 30
Whether you are working with an organization that reps your site or selling directly to national marketers, these ten tips will maximize revenues. They are summarized from a presentation by Joe Larkin, Vice President of Sales for Village Voice Media Group, the largest selling alliance for alternative weeklies speaking at the Association of Alternative NewsMedia (AAN) 2012 Online Conference. more
These top recommendations for 2012 were generated  both for - and during - seminars  at American Press Institute's December 2012 revenue conference for small media.  They include … more
David Castello, COO of Castello Cities Internet, Inc., spoke at the nascent GeoDomain Publishers conference about the future of city.com sites. This interview fleshes out his own plans to build out Nashville.com and his thoughts on partnerships with local media. more
I go to a lot of conferences. What I follow-up upon as reports for this site are ideas that are immediately usable. But often there is a concept or a theory that I find quietly nagging at the back of my mind. In the last few weeks, I've found myself pondering many of the ideas that were raised by Gatehouse Media president and COO, Kirk Davis, (featured in this week's two reports) at the SNA/Blinder Revenue Summit. As usual, I've summarized his "step-by-step" plans to be passed along as executive briefs (one of my members who couldn't find her password last week, needed the set of hiring questions for telemarketers before an interview she was conducting in ten minutes...that sort of thing). But some issues are difficult to address meaningfully in a "how to" or a snapshot because they emerge from amorphous areas and moving targets; no one pays for a site that warrants only that the subject is confusing and unresolved. One of these areas is the human infrastructure within our companies. more
There were a number of great revenue ideas at last week's SNA/Blinder Revenue Summit which we will be posting on this site. Here's a quick overview of key take-aways. more
There were a number of great revenue ideas at the 2011 SNA/Blinder Revenue Summit, which we will be posting on this site in the next few weeks. Here are some general themes we saw at the conference: 1. Large scale cultural transformation in local media is underway - and working - in a number of organizations Several executives we've already written about here - like Deseret Media and Source Media - were under the microscope at the conference. But the good news is that there are more companies showing some tranformational backbone in the space: Gatehouse's President and COO, Kirk Davis, was especially inspiring in how he is driving recruitment into the company. The Oklahoman also has entered the group of "intentional" leadership, and a newspaper in Kingsport, Louisiana, walked us through its separate digital division that engages in the agency space. The audience was equally engaged from Dow Jones, to Black Press. SNA's Nancy Lane pointed out that in spite of Deseret's CEO's message to separate or perish, the "legacy group" (it's no longer politically correct to say "legacy" at Deseret) is fully integrated, in addition to the digital only division, to say nothing of the brilliant and JOA-run real estate brokerage promoted on their site. 2. Real transformation addresses products, training, recruitment, pricing and compensation - then accountability The days of living with inhouse naysayers is coming to an end at a number of companies. But the chicken/egg situation also means that key executive serious about transformation are aggressively addressing these other issues - product, compensation, training and organization - first. As Kirk Davis of Gatehouse Media put it, you can ask sales people to "take the hill" without a game plan and ammunition. But it's not fair. And it won't get the traction you need. more
It’s taken me a while to process all the information from NAA’s MediaXChange, including numerous follow-up calls. There were not a lot of “new toys” this year (last year Group deals … more
It seems every local media convention these days invites at least one industry speaker who gives an apocalyptic vision of the future and incites executives to fire up their digital strategy - without saying exactly how. That role at the Association of Alternative Weeklies 2011 Web Conference last week fell to Leon Brody, who works for but apparently did not want to officially speak for, the sports and media conglomerate owned by Denver billionaire Phillip Anschutz. Besides the Lakers basketball team, Anschutz also owns the Examiner.com sites. (Oddly, Brody's employer was not identified in the brochure and he asked a roomful of editors not to Twitter his remarks, due to the "very private" nature of his company, but I digress). Brody argues "human behavior has been fundamentally transformed" by social media and outgrown institutions developed during the industrial revolution. Trying to fit our behavior into our lives is like trying on a twenty year old prom dress. He identified a broad swatch of affected (outdated?) institutions ranging from education (36% of high school students will drop out) to government,media, global politics, dating and marriage. The many-to-many communication platforms represented by Facebook and Twitter (he noted 3000 Tweets per second as the Lakers played in the NCAA championship) is not only replacing many-to-one media but also altering our very brain chemistry (he showed some neat heat maps of brains "on technology"). The resulting 'bad fit' between human behavior, and, essentially, everything else, is eroding three hundred years of societal fabric and is merely expressed by the uprisings in Tunisia and Egypt ("the very institutions came into question and crumbled from the inside out") as well as declining ad sales. You get the drift. more
Just before the year ended we attended the 2010 Interactive Local Media conference put on by BIA-Kelsey. As usual the heavy focus on search-type businesses yielded some surprising insights and a variety of new models. Here are several models that go beyond the standard IYP up-sell. more
The most talked about presentation at the Borrell Local Mobile Advertising conference last week was clearly Clark Gilbert's, CEO of Deseret Media. A respected Harvard scholar turned local media executive, Gilbert casually noted that in all likelihood, only one in ten traditional local media companies will survive. This isn't the first time Gilbert has addressed cold hard truth at a media convention. But it may be the first time that everyone in the room was listening. Part of the reason is audience shifting from computers into mobile devices in a tidal wave and no one wants to be caught playing catch up for ten more years. Or worse. Clearly, mobile is behaving like a classic disruptive innovation in its early stages. While some publishers think they are "safe" in small markets, most executives at the conference were looking towards early adapters for answers. more
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