One method of interviewing for key strengths is to use "behavioral testing," by creating a series of experiential questions. Simply put, ask the candidate to recall a specific time in which they demonstrated the quality you are looking for. Here is a list behaviorial questions for key telemarketing strengths from Cape Sales Development, a leading telemarketing outsourcing company and trainer in the local media space. more

Growing e-mail lists is a new basic skill for revenue-oriented local media executives. Second Street Media, provider of deal and contest platforms, trains its media partners by sharing best practices. Here are the top seven recommendations for increasing the list. more

Digital First Media was one of the first print companies to give video cameras to sales reps and reporters. But what kind of training do sales people need to use the devices in the field? At the Pottstown Mercury, video sales projects range from multi-media dining guides to Bartender of the Year Contests. Jared Semet, Online Sales Manager, shared this video starter kit. more

Second Street Media's Deadline Deal has dozens of media partners. Here's a checklist of best practices from top-selling deal partners in print, television and radio. more

Here is step by step list of “How to” start a real estate brokerage inside your company, primarily using the experience of Brent Low, CEO of MediaOne Utah, whose brokerage was founded in 2009 and is currently generating 3 million plus in commissions per year. Included: How to join the MLS, what to know about the Board of Realtors, who to hire, key components of the business plan, when and what secondary revenue streams to add. Please log in. more

These lessons from the field in executing mobile revenue strategies are contributed by Jason Fulmines, director of Mobile Products at Gannett. He shows the six key mistakes mobile managers make and how to avoid them. more

E-mail is now a fundamental driver of many new business initiatives.  But audience data, including e-mail addresses, is typically stored in a chaotic array of separate systems and … more

As more advertisers shift budgets to promotions more e-mail registrations mean more dollars. Here is a check list of what media and marketers can do to build lists faster. more

What do you need to know to select a certificate store (this is not a group deal provider, but a store for on-going deals) provider? Here are ten key questions we vetted with heads of interactive who have launched stores in their markets: more

Here are nine take-aways from the Association of Alternative Newsweeklies' 2011 Web Conference about who Millennials are and what they want as local media consumers and employees. more