local media insider
Top ads
11 results total, viewing 1 - 10
We brought back the top ad award for this clever campaign by Amplified Media that rotates retail inventory through the banner ad using feedless technology. more
Any time a classified manager adds five figure revenues to a live event partnership is a good day. Here are specific pricing, packaging and promotional tactics that scored a home run for both the local media and the promoter. more
What's the magic combination to promote a ski resort - or any trael destination? Brianhead's campaign that included radio, billboards plus programmatic and pay-per-click went off the charts. Find out which part of the campaign scored the highest and how it was constructed. more
The Geffen Playhouse pulled out all the stops to market a new show, including targeting people while they were attending events at 766 live ticketed venues in the city. Here's what happened and how the campaign was put together. more
A store selling scooters in Denver went from "dormant" advertiser to Top Ad winner for outstanding results in a multi-media campaign sold by Bert Ross at Westword, a City Weekly. Find out how they did it, including the programmatic buy, front-loaded schedule and results from each element. more
Top Ad Winner, Daniel Anderson of Hubbard Radio in Minneapolis, helped a local hot tub dealer to target attendees of a Home Owners show using an online-only campaign with micro-proximity targeting. The company sold more hot tubs than they had at the show in previous years. Use this idea for any business who attends ─ or used to attend ─ large conferences as part of their marketing strategy. more
A recipe-base campaign by Hubbard Broadcasting's KOBTV for the New Mexico Beef Council using AdCellerant programmatic platform has picked up a Top Ad Award from LocalMediaInsider for its use of Native content with huge clickthrough rates and "look back" views. The campaign was so successful that it is now being copied by beef councils in other states. Use this idea for any large food supplier. Here's a case study on how the campaign was put together and results. more
Learn by example: The hottest categories for selling premium ad units from June's Top Premium Ad Challenge. Here is a list of seven red hot categories we found and campaign examples. Please log-in to see the report. more
Premium ads provide an important digital solution: How to make display ads larger and more interactive than banner ads which deliver only a brief message. Here's a summary of when and how to sell premium ad units, from the Top Ads Premium Ad Challenge. Use this tips to help reps learn when and how to sell premium ads that deliver the best response. more
There were some truly outstanding entries last month for LocalMediaInsider's monthly Top Ad Contest after Impact Engine, a leading premium ad platform, added a $1,000 award and Premium Ad Challenge to the contest. In the end, one campaign stood out from the pack: more
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