local media insider
Native Channel

Welcome to your new channel: Native Advertising

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We are pleased to launch a new members-only channel dedicated to reports on Local Native Advertising. This is where you will find essential best practices, case studies,  benchmarks, pricing concepts  and samples from the local media around the country.

To find the channel in the future, please use the left navigation: "Topics" -> Native ads.

To launch the channel we interviewed executives from seven local native programs, and attended conferences on native advertising including the Native Advertising Summit.

Here are some quick links to the most useful content in the channel:

Why native is the answer to the mobile dilemna

• The Native Geektionary: What it is and key terminology

How to create compelling native content from David Arkin, Gatehouse Media 

• Three ways to serve native ads

Examples of native ads from around the country including promotional placement, article pages and right rail, and labeling issues

Pricing and packaging native  ads from Quad City Times, Deseret Digital and Naperville Sun and more

Features and benefits one sheet for native ads from the Quad City Times

Key benchmarks and statistics from Neilson, Polar and more

Measuring results from native ad from Deseret Media

Advertiser guidelines for native from the Washington Post

Plus these case studies:

The Washington Post's BrandConnect

Insider Deseret Digital's BrandView

The Sarasota Observer Times native dining channel

SpeakEasy's content marketing approach


Not a member? It's a great time to join! Access all these reports for free for three months and don't pay until February 2015.

native ads, content marketing, brandview, brandconnect, quad city times, pricing and packaging, analytics, washington post, deseret digital, sarasota observer, dallas morning news, speakeasy