We are pleased to launch a new members-only channel dedicated to reports on Local Native Advertising. This is where you will find essential best practices, case studies, benchmarks, pricing concepts and samples from the local media around the country.
To find the channel in the future, please use the left navigation: "Topics" -> Native ads.
To launch the channel we interviewed executives from seven local native programs, and attended conferences on native advertising including the Native Advertising Summit.
Here are some quick links to the most useful content in the channel:
• Why native is the answer to the mobile dilemna
• The Native Geektionary: What it is and key terminology
• How to create compelling native content from David Arkin, Gatehouse Media
• Three ways to serve native ads
• Examples of native ads from around the country including promotional placement, article pages and right rail, and labeling issues
• Pricing and packaging native ads from Quad City Times, Deseret Digital and Naperville Sun and more
• Features and benefits one sheet for native ads from the Quad City Times
• Key benchmarks and statistics from Neilson, Polar and more
• Measuring results from native ad from Deseret Media
• Advertiser guidelines for native from the Washington Post
Plus these case studies:
• The Washington Post's BrandConnect
• Insider Deseret Digital's BrandView
• The Sarasota Observer Times native dining channel
• SpeakEasy's content marketing approach
Not a member? It's a great time to join! Access all these reports for free for three months and don't pay until February 2015.