local media insider
Case study

WBOC's five strategies that gained top market share

A single market station won a nationally rank of top three in digital revenues

Alisa Cromer
Posted 10/28/13

Draper Media-owned WBOC's digital effort is a stand out for a single market TV group. This case study outlines key components of its' success including agency strategy, the community directory site, native advertising that includes on-air segments and personnel organization.

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