Ten steps to creating an inhouse agency

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Starting an inhouse agency can be fun. Stay lean, creative and download the the white paper below.

With two/thirds of the digital spend from SMB's going to marketing and promotions, an increasing number of local media companies are offering non-traditional media services, and a few have started in-house agencies. These are small teams that use some of the media's resources and stay lean by utilizing  numerous freelancers and third party technology partners.

These ten steps for creating a small inhouse agency point-out issues that arise in real world situations and make sure your model is thought out, based-on real world examples. Included:

*Core staff of a small agency

*Target accounts

*Business development strategies

*Agencies processes that are different

*Targeting accounts

*Products and pricing

*Vendors recommended by members

*Checklist of "to do's" 

Please scroll down to download the report. 

The author, Alisa Cromer is publisher of a variety of online media, including LocalMediaInsider and  MediaExecsTech,  developed while on a fellowship with the Reynolds Journalism Institute and which has evolved into a leading marketing company for media technology start-ups. In 2017 she founded Worldstir.com, an online magazine,  to showcases perspectives from around the  world on new topic each month, translated from and to the top five languages in the world.

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