Jivox Interactive Video Ad-Building platform

Interactive tools include downloadable offers, allowing customers to request information via SMS text,sharing tools and email request forms.

One of the more interesting ways to produce low-cost high-performing video ads is to partner with a video ad platform,  such as Jivox. Jivox's platform includes a dashboard so sales reps can create launch and track video ads that include a variety of interactive tools.

Originally created to allow businesses to create DIY customized video ads in a few simple steps, Jivox has been partnering with local media companies since mid 2009.

Features: It's specialty is the unique suite of interactive tools, which roll-out to the side of the video, instead of being "overlaid". At the end of the IAB standard size video, the ad size doubles horizaontally, showing  large colorful icons to allow users to download offers, share the ad, link to additional video and request information via SMS text or  email forms.

Sales reps or whomever creates the ads can also launch them on the  site with a click, or purchase across the larger network of search engines and other media companies who are Jivox partners.

Jivox Publisher Portal has  three ways to build ads:

a.From scratch using a video library by industry, which allows the creator to choose or upload music, and text.
b. From video templates.
c. Creating a slideshow using stock or uploaded phots.

All the ads include the  interactive tools. Tracking includes ful analytics and an engagement score  that compares ad performance to thousands of ads that have run throughout the system.

Customers: Since Jivox is a provider for 30 large media groups like CBS, Media News Group, McClatchey and Gannet,  publishers can use these properites like an ad network to help advertisers buy coverage in geo-areas outside their own DMA, directly through the dashboard.

Jivox’s ads get average click through rates that range from .2 percent to .8 percent according to TechCrunch  Revenue grew by 600 percent in 2009, with  3000 new advertisers as. In addition to media companies, the Jivox provides video ads to General Motors, Nokia, Microsoft, HP, Sony and Samsung. Competitors include  Mixpo and Spotmixer.

The author, Alisa Cromer is publisher of a variety of online media, including LocalMediaInsider and  MediaExecsTech,  developed while on a fellowship with the Reynolds Journalism Institute and which has evolved into a leading marketing company for media technology start-ups. In 2017 she founded Worldstir.com, an online magazine,  to showcases perspectives from around the  world on new topic each month, translated from and to the top five languages in the world.

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