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A new take on the "best of" concept

In New Orleans, Gambit Weekly's Bar Wars kills it

Case study

Alisa Cromer
Posted 4/1/14

Looking for a group contest? Bars Wars is a classic bracket contest that signed up 32 New Orleans bars in a dead heat to see which one was picked as a personal favorite by voters. Advertising contracts also increased, with the price of entry varying depending on existing or new relationships. Here's how the contest was put together.

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