local media insider

How recruitment ads can reach passive job seekers


February 25, Las Vegas, Nevada - Newspapers have a new way to sell recruitment ads to reach passive job seekers as a result of a partnership between Recruitology and iPublish Media Solutions. The solution enabled by this partnership, formed early this year, has already been rolled out successfully with several media partners including Tribune Publishing Company, owners of The Chicago Tribune.  

“It is very difficult to reach passive job seekers, especially when the job market is as tight as it is now,” said Roberto Angulo, CEO of Recruitology, a leading recruitment platform that partners with over 400 media companies.

Some job positions, ranging from nursing to line cooks, are harder to fill, hence an increasing interest from businesses in reaching passive candidates: people who are already employed, but who may be willing to change jobs given the right opportunity.

Recruitology turned to iPublish Media Solutions, the leader in self-serve advertising software, to collaborate on a technology that allows a seamless upsell for recruiters to reach passive candidates via Facebook.

“Facebook is a great way to reach passive candidates,” said Malcolm McGrory, SVP of Sales for iPublish Media Solutions. “One-fourth of Facebook users are open to new positions. Our technology works behind the scenes to make this upsell completely seamless.”

Here is how it works:  businesses post their ads on Recruitology’s platform, including MaxRecruit™, a programmatic ad solution providing access to top job sites. The media partner recommends to an employer that they reach passive candidates. Once the employer gives the go-ahead, the job is converted to a Facebook ad that targets passive candidates with the right profile in the relevant geographic area.

“Hundreds of top media companies accept job applications via our network, so we use artificial intelligence and data insight to better target jobs to candidates,” Angulo said. The iPublish Media Solutions platform helps us leverage Facebook’s audience technology to match jobs with the most relevant candidates.

“The platform allows both ads reaching active job seekers and passive candidates to be placed simultaneously by an inside sales rep without switching screens. It’s extremely efficient,” McGrory said.

Advertising to passive job candidates is now operational at companies like Tribune Publishing and being rolled out to new media partners over the next few months.

iPublish Media Solutions is the leading provider of self-serve advertising platforms including AdPortal Solutions, classifieds and a small business suite that allows self-serve ad sales of marketing products from programmatic to Facebook, and video in addition to print and owned media. Their media partners processed more than $200 million in transactions on the platform in 2018.

Recruitology is a leading provider of recruitment platforms for media companies, including the MaxRecruit aggregated network of leading job boards, and specialty boards such as AfterCollege. They have a total of 400 media company resellers.

For more information contact Malcolm McGrory, SVP of sales for iPublish Media Solutions, malcolm@ipublishmedia.com, or Michael Dawes, VP of Sales for Recruitology, mdawes@recruitology.com.

If you are in Las Vegas at the hashtag#2019megaconf, be sure to check out Tribune Publishing Company's Adam Del-Radio and Recruitology U.S. Roberto Angulo on the Solutions Stage, 10:30 am Tuesday, February 26, to learn how Tribune Publishing is regaining market share and outsmarting the competition in the recruitment advertising space.