"Flyerboard" still a hit with local media sites
The surprising longevity of the campus or coffee shop corkboard as public forums should give pause to the most wired of local media companies. That look and feel is one reason Paper G's "Flyerboard" remains a popular widget.
The cork-board looking display let's readers post their own "notes" to solicit business. Owner Victor Wong got the idea from the announcement board at Yale University, which was jammed-packed with hyper local fliers.
According to an article in Forbes, "the economics major pitched the idea of an online bulletin board to four of his Web-savvy friends, who slapped down some code, took time off school and started a company called PaperG."
That was about one year ago. Today the company works with media sites from the news blog MinnPost to Hearst's 21 local news sites.
Media companies share revenues with PaperG, which claims to have sold revenues surpassing its $500,000 start-up funding. The price to an advertiser is Now all they need is about $100 a week to $250 a month for an ad that can "expand to a full screen size when clicked, and be sent to others through an embedded e-mail option."
The author, Alisa Cromer is publisher of a variety of online media, including LocalMediaInsider and MediaExecsTech, developed while on a fellowship with the Reynolds Journalism Institute and which has evolved into a leading marketing company for media technology start-ups. In 2017 she founded Worldstir.com, an online magazine, to showcases perspectives from around the world on new topic each month, translated from and to the top five languages in the world.
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