local media insider

Best of Local Media - Television

Best overall digital, Best mobile strategy

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Best of Television

Best Overall Digital

Company: Capitol Broadcasting      

Market: WRAL-TV - Raleigh, NC

Population: 2,037,430

Key executive: Missy Geyer, Digital Account Strategist 

Judges take: This group has been ahead in Borrell’s “Bubble charts” way ahead in its group for years, a massive lead that continues to improve with new initiatives, including enhanced online media kits, events production and other strategies. As a local television site, WRAL-TV also has a dominant digital presence in the community. 

Best Overall Mobile Strategy

Company: A.H. Belo

Market: WFAA - Dallas, Fort Worth

Client Services Portraits

Key executive: Joe Weir, VP

Judges take: Built from scratch Tabby-award winner WeatherCaster still has a 4.5 rating in the app store, and number one for weather in Dallas, and a variety of apps built and tested over the years have honed the strategy to a few clear winners. Apps now have huge download audiences and major sponsorships.

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