local media insider
Example:

Evaluate your company's mobile revenue potential

Posted 3/31/12

How much money should you be making from your mobile efforts? Here are seven key current metrics - traffic to PC site traffic, CPMs, revenues for WAPS versus Apps, changes in page views/vistor, current CTRs and sell-through - rates (STRs) - all based on real results from local media partners. Plug in your own numbers to evaluate how much revenue your site could be earning and total revenue. Also included is a break down of what categories are buying mobile now.

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