local media insider
Review

What's Yext? What digital agency resellers should know about this DIY competitor

Friend, frenemy or enemy? Selling against a top DIY presence builder

Alisa Cromer
Posted 7/14/14

Yext, a potential partner and erstwhile competitor of local media companies, is one of the best known opportunities for DIY-oriented small business to correct listings. Here's a look at the model, advantages and disadvantages, and tips for sales reps to compete.

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