local media insider

7 steps to using LinkedIn for advertising leads

Alisa Cromer
Posted 9/25/13

Most media executives use LinkedIn to create professional one-to-one networks or research advertising prospects. However LinkedIn can also provide inbound leads for workshops, contest sponsorships, and new product launches. This report shows how to set up a program using sponsored updates, how to create a content schedule, and converting likes and follows into leads, and other practical tips.

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