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Best Practices

Seven tactics for selling digital marketing to B2B accounts

If you can sell local B2C you can sell locally-based national B2B - if you understand key differences

Alisa Cromer
Posted 8/11/14

Selling marketing to the B2B marketplace is remarkably similar to B2C. But there are some key differences and top strategies that work for digital agencies. Included in this report: How the needs analysis needs to change, top field-tested marketing combinations that B2B companies have bought, technology tools that give a competitive advantage, how to prospect, and other go-to-market tactics.

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