local media insider

Taponix and Click Fuel provide universal dashboards for analtyics

Using one dashboard to track multi-media performance is a top recommendation for LMI members

Alisa Cromer
Posted 8/30/12

Two companies - ClickFuel and Taponix - have taken the lead in combining analytics from multiple products into a single dashboard. Local media sales forces can use these dashboards to create post campaign recaps more easily, or allow advertisers to track all their digital initiatives - including banner ads, reputation management, mobile, Facebook, their own web site and SEM buys - in one place. In this review, we compare platforms including screen shots of dashboards, key differences, pricing and products integrated.

Please log in to review this report. 

New to this site? Join to access this report and  learn from field-tested examples in the case study hub. New case study and BP's monthly. Technology links to user reviews in MediaExecsTech. You have three free months to decide if you like us!  Start below.

Not a member? Join here.

* Shaded fields are required

First Name
Last Name
Media Vendor

Members log-in here

Log in
met-Media Execs Tech
Meet your peers

Please log in to join your group.

View all groups