local media insider

Selling digital services? Survey your advertisers

Use this simple survey to test what advertisers want

Alisa Cromer
Posted

Interested in real information about what your advertisers are interested in buying from your sales representatives?  Borrell & Associates will conduct an excellent survey of your advertisers - and the full report from around the country - to keep your teams up-to-date on changes in advertiser buying preferences and plans. 

For a quick alternative, plug this simple ten question survey into Survey Monkey or another vendor, and email to advertisers and prospects. You can include any incentive to encourage them to fill this out:  Buy them a drink at your next party, with subject line "We owe you a drink," or use an enter to win (a dinner out is the incentive below) to add interest. Here is a sample: 

Please answer this short survey and be entered to win a free dinner at (name of restaurant).

1. Would you be interested in a service that designs customer Facebook pages for you?

Yes/Maybe/No/Additional comments

2. Would you be interested in a $99/month service that posts regular updates to your company Facebook page and/or blog?

Yes/Maybe/No/Additional comments

3. Would you be interested in a service that monitors comments about your company on the Web and allows you to respond?

Yes/Maybe/No/Additional comments

4. Would you pay for a service that checks your placement on all of the online directories (Yellow Pages, Yelp, Your Industry, etc.) and makes sure you are listed correctly?

Yes/Maybe/No/Additional comments


5. Do you have an interest in partnering with us to sell group-style deals?

Yes/Maybe/No/Additional comments

6. Would you be interested in easy, inexpensive ways to obtain your customer's information and communicate with them directly on their cell phones (via text or other phone-based notifications?)

Yes/Maybe/No/Additional comments

7. Would you be interested in using our graphic design services to develop your brand identity, create logos, or marketing collateral?

Yes/Maybe/No/Additional comments

8. Would you be interested in having our experts act as buyers for your Google AdWords or Facebook ads?

Yes/Maybe/No/Additional comments

9. Would you be interested in contests or giveaways that target your audience and collect opt-in emails?

Yes/Maybe/No/Additional comments

10. What is your relationship with our company today?

Current advertiser/Past advertiser/Never advertised with you/ Additional comments.

Alisa Cromer

The author, Alisa Cromer is publisher of a variety of online media, including LocalMediaInsider and  MediaExecsTech,  developed while on a fellowship with the Reynolds Journalism Institute and which has evolved into a leading marketing company for media technology start-ups. In 2017 she founded Worldstir.com, an online magazine,  to showcases perspectives from around the  world on new topic each month, translated from and to the top five languages in the world.

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Alisa Cromer

Note: The first LMI member who used this survey was startled by the number of merchants - about 45% of respondents who had significant interest in non-advertising services - in fact ALL but one of the services received at least a 45% "yes" or "maybe" interested rating. The only item that merchants gave the thumbs down to was Facebook posting.

Friday, November 4, 2011 | Report this
 
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