local media insider

How to attain a month-over-month 98% retention rate for agency services

Main Street Digital gives up their secret sauce for retaining customers

Alisa Cromer
Posted 6/11/14

With a 98% month-over-month retention rate for a digital services agency whose revenues have grown ten fold in a few short years, Morris Publishing Group is on to something. Mark Lane, VP of Sales, Morris Publishing Group, describes it as compounding - or the ability for small annual sales of $400 a month, week after week, to accumulate like an annuity. But only if they are retained. The following is a checklist of the most critical elements in ensuring maximum retention of clients.

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