local media insider

Reputation repair by postcard

Got a client with a prominent negative review? Try this


Below is an example of a post card used by a car dealership to receive seven positive reviews in ten days. This not only helped with review ratings but boosted Google SEO from the second page to first page.

There are a variety of ways to use these: In person, by email and by mail, depending on the client.

We recommend email; the advantage is that you can link directly to your page on the review site. Yelp is big, but remember also, that Google+ reviews are part of the algorithm that will help companies move up on the Google map. 

Note that both the manager and sales person's name is on the card. The manager is there in case there is a problem; they can fix it directly. The wording copy on the card reads:

“Thank you! How did we do?

Thanks for your loyalty. I trust you had a good experience with us. Please consider leaving an online review mentioning the individual who helped you.

If you were less than satisfied for any reason, please contact me right away. Your satisfaction is our goal.“

Many thanks to Kieren Britton, account executive at Vendasta, for sharing this tip with us.

Kieren Britton 

Kieren Britton, Account Executive, Vendasta Technologies


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