local media insider
65 results total, viewing 61 - 65
A typical city weekly carries 20 to 60 restuarants a week, and hundreds for a dining guide and a couple of thousand a year. And these are all migrating to digital services. The key to selling restaurants online is to have “the big idea” for the campaign, whether it's digital or broadcast. With digital advertising, however, the every campaign needs to have a great concept. Here is a list of advertising concepts that get results for restaurants. more
What does it take for digital sales representatives to be up-to-speed? A constant learning environment. This report aoutlines a roadmap for transformative results. Included are links to on-site resources free to members. more
To get the best thinking from the field on pricing methodology, we interviewed 15 sales managers of sites with at least 10% of advertising revenue from digital product and 60% sell-through rates for digital ad impressions. Here is their practical advice on pricing models that work: more
Freedom Communications used Blinder and Associates to generate $1.3 million in new local business in eight weeks. Find out what made the drive successful in Victoville, the market with the highest revenue increases. more
Find out how three television web sites penetrate the local advertising market by converting their "Best of" contest into annual programs. more
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