local media insider
Reviews
73 results total, viewing 31 - 40
Over the last few months, we've been asking what new technology partnerships members are having success with. Hands down, daily deals and contest sales are generating the most revenues, and the top recommended vendor for both is SecondStreetMedia.com. Here are four more opportunities from vendors recommended by LMI or its members: more
One local weekly has built a ticketing platform and entered the ticketing business, harvesting $250,000 its first year, a number it expects to triple in 2012. Here's an analysis of a major new opportunity for local media. more
LMI members should put this partnership on the radar, especially as an alternative to the Yahoo Consortium. CentroLift is a partnership to sell across the adnetwork created by Centro, on an … more
Often, what seems like a difficult technical problem early on is actually easier than it appears. We've seen a number of executives build software only to find out later there are plenty of ways to do it for free - or at least cheaply. Here's a quick list of technologies local media companies should have in their toolbox. more
Review
At a recent media conference, several media executives passionately vouched for personality "assessments" of all employees and new hires. We followed up with a look at how they use tests and their favorite test suppliers. more
The Journal Register Company is a leader in cutting millions in costs from software by using open source solutions. So its recommendations for technology vendors are well-vetted on the cost side, and highly pragmatic. Here are a dozen "likes" from VP of local sales, Adam Burnham. more
Review
A key new directory partnership opportunity in the home services area, ServiceAlley.com, launched three weeks ago as a partnership between Teachstreet and the Washington Post. The group is challenging Angie’s List, IYP’s and even Valpak for the home services categories. Here is an outline of how it works and our recommendations. more
Review
Many large publishers are investigating self-serve ad platforms as a way to sell small businesses- and replace classifieds - efficiently. A new entry into the field is QuickAds, a just-released self-serve ad platform from Creative Circle Media Solutions. Here's our review of the platform and potential uses. more
A key take away from the BIA Kelsey 2011 Interactive Local Media conference is the value of deal aggregators. Once a group deal program is launched aggregators can help increase revenues. Here is a list of top aggregators for generating traffic. more
Credit card declines will affect many of the new business models that rely on reoccurring charges for small ads, directories and subscriptions. Involuntary cancellations from card expiration or replacements now result in a losses of 30% of reoccurring orders. Find out how to stop the churn. more
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