For the 2010 PNA conference, we updated a number of revenue opportunities mentioned previously on this site. Find out how many press releases PRLink, a software created by Creative Circle Advertising Solutions, is selling on TampaBay.com and how EBay responded to BooCoo Auctions undercutting its pricing. more

For media companies looking for new products that differentiate their agencies from competitors and lead to upsells, free Wifi that captures customer data is a new option. This review looks at an inexpensive choice used by Guarantee Digital's founder Daryl Hively. Pricing and packaging strategies are included. more

LMI editors endorse Memoriams from AdPay, as a way to increase obituary revenues and for the newspaper industry to grow the franchise overall. Included in this review: How it works, costs, metrics and current partners. more

This platform comes with an extensive video ad library and editing tools. more

Ad-building software is becoming simpler and more powerful. One robust ad platform is Impact Engine. Publishers can create a number of exotic ads such as peel downs and floaters, plus develop more

Most current online sales materials are, let's face it, terrible. This is primarily because local media's audience research itself is limited or national. But this is about to change. Post-Gazette.com is testing a new method of researching its site visitors that is free, from a partner called Civic Science. Here is how it works and early results. more

Credit card declines will affect many of the new business models that rely on reoccurring charges for small ads, directories and subscriptions. Involuntary cancellations from card expiration or replacements now result in a losses of 30% of reoccurring orders. Find out how to stop the churn. more

A key take away from the BIA Kelsey 2011 Interactive Local Media conference is the value of deal aggregators. Once a group deal program is launched aggregators can help increase revenues. Here is a list of top aggregators for generating traffic. more

Many large publishers are investigating self-serve ad platforms as a way to sell small businesses- and replace classifieds - efficiently. A new entry into the field is QuickAds, a just-released self-serve ad platform from Creative Circle Media Solutions. Here's our review of the platform and potential uses. more

A key new directory partnership opportunity in the home services area, ServiceAlley.com, launched three weeks ago as a partnership between Teachstreet and the Washington Post. The group is challenging Angie’s List, IYP’s and even Valpak for the home services categories. Here is an outline of how it works and our recommendations. more