Marchex is signing up local media companies to resell it's new "reputation management" software to small businesses who want to keep track of what's being said about them online. Here's how this compares with ReachLocal's new reputation management product, Cloud Profiles. more

An additional source of passive revenues from Google Consumer Surveys is enough for some local media companies. But in Civic Science's poll allows local media to keep and sell local consumer data. Here's a comparison of the two partnership opportunities. more

Yext, a potential partner and erstwhile competitor of local media companies, is one of the best known opportunities for DIY-oriented small business to correct listings. Here's a look at the model, advantages and disadvantages, and tips for sales reps to compete. more

Most media know that Borrell publishes industry research and produces an important media conference. But what do media get from this research? And do you need it? LocalMediaInsider delves inside the reports to provide the answers. more

Twitter is a great way for brands to communicate one-to-one with potential customers. But how can they do this at scale, and turn Tweets into customers? One solution is Social Compass. Created by Hiplogiq, the platform provides a tool for marketers to listen, respond and insert offers into Twitter conversations. The company offers it's platform on a white label basis to media and agency resellers. This review shows how the system is used, including pricing strategies, top categories, a list of suggested search terms for the best categories, plus strengths and weaknesses. more

As local media sites continue to look for ways to create and sell low cost high quality video to small businesses one contender is Spotmixer. The product is simple enough, a set of 200 video … more

Often, what seems like a difficult technical problem early on is actually easier than it appears. We've seen a number of executives build software only to find out later there are plenty of ways to do it for free - or at least cheaply. Here's a quick list of technologies local media companies should have in their toolbox. more

Everyscape, a provider of software that creates interactive panoramic video tours, called “webscapes” has an interesting play for local media companies. Unlike most video, the user can … more

For local media looking for new revenue streams, Local Thunder's offers a stand-alone shopping mall that includes a variety of lead generation tools for SMB's. “We provide a standalone shopping … more

Mixpo, a Seattle-based online video-advertising tech company, says 30% of viewers who initiate the video taking an additional action, such as a click or e-mail. Local clientele are also the cream of the market: 80% of ads are from local TV advertisers extending campaigns online by adding simple conversion tools. more