local media insider
73 results total, viewing 1 - 10
Companies like Zope, Townnews and Matchbin and Creative Circle Advertising Solutions all provide low-cost platforms for local media companies. Here are the key differences between them. more
Two companies - ClickFuel and Taponix - have taken the lead in combining analytics from multiple products into a single dashboard. Local media sales forces can use these dashboards to create post campaign recaps more easily, or allow advertisers to track all their digital initiatives - including banner ads, reputation management, mobile, Facebook, their own web site and SEM buys - in one place. In this review, we compare platforms including screen shots of dashboards, key differences, pricing and products integrated. more
Have you ever wondered what competing digital marketers are pitching to your customers? Here's a typical presentation from Yodle, which sells digital marketing to 40,000 local businesses. Included are sales slides used, and our take on competitive strengths and weaknesses of the presentation. more
LMI editors endorse Memoriams from AdPay, as a way to increase obituary revenues and for the newspaper industry to grow the franchise overall. Included in this review: How it works, costs, metrics and current partners. more
A key new directory partnership opportunity in the home services area, ServiceAlley.com, launched three weeks ago as a partnership between Teachstreet and the Washington Post. The group is challenging Angie’s List, IYP’s and even Valpak for the home services categories. Here is an outline of how it works and our recommendations. more
Dallas-based Rev up launched its first Local Proud discount site in partnership with WKBW television in Buffalo and is actively seeking media partners in Dallas. The program uses a green "couponless coupon" theme and ties in with the shop local movement. National brands are not targeted. more
LMI members should put this partnership on the radar, especially as an alternative to the Yahoo Consortium. CentroLift is a partnership to sell across the adnetwork created by Centro, on an … more
A key take away from the BIA Kelsey 2011 Interactive Local Media conference is the value of deal aggregators. Once a group deal program is launched aggregators can help increase revenues. Here is a list of top aggregators for generating traffic. more
One local weekly has built a ticketing platform and entered the ticketing business, harvesting $250,000 its first year, a number it expects to triple in 2012. Here's an analysis of a major new opportunity for local media. more
Most current online sales materials are, let's face it, terrible. This is primarily because local media's audience research itself is limited or national. But this is about to change. Post-Gazette.com is testing a new method of researching its site visitors that is free, from a partner called Civic Science. Here is how it works and early results. more
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