local media insider
Conference Roundup
32 results total, viewing 31 - 32
The opening speaker at the E&P Interactive Conference, was John Paton, newly appointed (since March) CEO of the Journal Register company and E&P's 2009 Publisher of the Year. Here's his challenge: The Journal Register was a frugally run group of 18 dailies and 150 non-daily papers that was over-leveraged and coming out of bankruptcy. Not the easiest ship to turn. But Paton has made a name for himself as a digital innovator on a broad scale. This morning he let fly one statistic that encapsulates the complexity of the task: In 2006 Impra Media had nine products on two platforms. In 2010 Impra Media has 100 plus products on seven platforms, and operates at 40% less cost. In many ways the Journal Register company is just beginning down this road. more
Just returning from the 2010 Geodomain Expo, where a number of new ventures surfaced, including Groupon offering to partner with local media and a couple of small city.com sites that are doing very good things. But one interesting attempt to breathe some life into the market of passive domainers is "City in a Box," created by Fred Mercaldo to appeal to the, well, lazy money in the industry. Just five years ago, Fred Mercaldo was in the golf and travel business, with a little real estate thrown in, and as such was one of the biggest advertisers on Scottsdale.com. So it seemed logical to him to buy the domain (he already owned a small, valuable portfolio) and develop it himself. Today the site, designed as a city guide, has a solid $800,000 in revenues, mostly from travel, golf and real estate, plus directory upgrades. Mercaldo decided to market the platform he developed to other domainers, and sold the platform for $12,500 each to eight small domainers who also own city names and work them as small businesses. The sites are designed as city guides; some local news is piped in via RSS feeds from partnering media sites. He decided to call the software "City in a Box" and market to some domainers who are inactive publishers by offering to sell the advertising, too. It works like this: Mercaldo takes a 75% revenue share until the $12,500 is paid for, then the cut shifts to 50/50. His first partner, Nate Cohen, of State Ventures, LLC owns 40 city sites. Mercaldo also plans to earn a revenue share on the eventual sale of the sites in which his company sells the ads, based on their increase in value. He says he and Cohen agreed that Ranchomirage.com a city site in Arizona was worth $30,000 before being monetized and has a target sales price of $150,000 after deploying City in a Box, which he'll split if the domain is sold. By targeting passive domainers, he figures he can roll-out 40 cities a quarter, 80 by the end of the year and 150 with in 18 months. That's a tall order, but it shows there's still cake left at the table. more
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