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Case Studies
170 results total, viewing 11 - 20
We brought back the top ad award for this clever campaign by Amplified Media that rotates retail inventory through the banner ad using feedless technology. more
Beyond Private Label, which supplies white label web development services for digital agencies, says that responsive design has built-in flaws that SMB’s hate. We explore their solution here. more
We caught up with Richard Green, CEO of Evvnts, to see how he positioned his company’s platform to turn event calendars into revenue generators. So far, Gatehouse and a group of 51 radio stations have bought into the concept. more
Some media may think it's too early to begin political advertising. John Kimball of John Kimball Group explains why this is not the case, and how newspapers can play a pivotal role in candidates gaining name recognition through local advertising. more
Case study:  Using Virtual Sales to increase revenues from Automotive categories Company:  Omaha World Herald Owner:  BH Media Technology:  Wehaa Initiative: … more
in 2017, Gatehouse rolled out self-serve advertising across a variety of verticals including obituaries, recruitment, and private party. First year revenue growth of more 1.5 million, and FTE savings, point to a major win once the program has been deployed throughout its markets. more
Selling to individual agents has always been problematic for Bay Area News Group. A new initiative by Director of Real Estate, Eric Bloom, however, allows the company to market to agents while letting them order both ads and programmatic delivery self serve. Here's how it works. more
Sarah Weiss, events manager at the Denver Post, put on the first Amazing Aging Expo reaching 10,000 people and 150 vendors with an 82% vendor return, working with the VP of sales and the sales department. Here's how the event was put together. Please log-in to see the full report. more
Morris Publishing Group's digital services agency, Main Street Digital, launched in 2012. The new company is now generating several million in less than 2 years. Here are lessons from the the first two years of starting and growing a digital agency with an average sale of $400 to $600 a month. more
At Utah Business, a successful statewide business magazine owned by MediaOne of Utah, events are an organic part of monthly awards luncheons. This category of events can make $30,000 to $50,000 in profits per banquet. Here's the formula at Utah Business' successful program. more
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