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Case Studies
164 results total, viewing 11 - 20
Selling to individual agents has always been problematic for Bay Area News Group. A new initiative by Director of Real Estate, Eric Bloom, however, allows the company to market to agents while letting them order both ads and programmatic delivery self serve. Here's how it works. more
Sarah Weiss, events manager at the Denver Post, put on the first Amazing Aging Expo reaching 10,000 people and 150 vendors with an 82% vendor return, working with the VP of sales and the sales department. Here's how the event was put together. Please log-in to see the full report. more
Morris Publishing Group's digital services agency, Main Street Digital, launched in 2012. The new company is now generating several million in less than 2 years. Here are lessons from the the first two years of starting and growing a digital agency with an average sale of $400 to $600 a month. more
At Utah Business, a successful statewide business magazine owned by MediaOne of Utah, events are an organic part of monthly awards luncheons. This category of events can make $30,000 to $50,000 in profits per banquet. Here's the formula at Utah Business' successful program. more
Governor's summits, co-sponsored by the governor's office are also referred to by MediaOne of Utah as "capital city events." These are high end, day long conferences on the economy, energy or health that may have just 1,500 attendees with sponsorships that can yield more than six figures for the day, according to LMI estimates. These events are one of the simplest and highest margin to produce. Here's an outline of an event and how to put one together. Please log in to see the report. more
Check out this fun contest that gets lots of participation - and opens the door to pitch upsells to digital services and other marketing. This contest involved 32 pizza parlors - but could be larger, or reorganized for Best of the Burgers, and? Use your imagination, and create a fun, group sale. Included is a step-by-step how to from the Republican American. more
The Washington Post was one of the first companies to add social media as an upsell to the recruitment category, with 30 Twitter accounts that tweet to channels like #dcadmin, #dcpr, #dceducation, etc. So is their value in adding automated technology from TweetMyjobs? more
Looking for a group contest? Bars Wars is a classic bracket contest that signed up 32 New Orleans bars in a dead heat to see which one was picked as a personal favorite by voters. Advertising contracts also increased, with the price of entry varying depending on existing or new relationships. Here's how the contest was put together. more
Hubbard Radio's four stations utilize a centralized in-house agency, 2060 Digital, to sell primarily social media services. They now are leaders in this important niche. Here are key components of this model. more
Draper Media-owned WBOC's digital effort is a stand out for a single market TV group. This case study outlines key components of its' success including agency strategy, the community directory site, native advertising that includes on-air segments and personnel organization. more
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