local media insider
Case Studies
161 results total, viewing 11 - 20
At Utah Business, a successful statewide business magazine owned by MediaOne of Utah, events are an organic part of monthly awards luncheons. This category of events can make $30,000 to $50,000 in profits per banquet. Here's the formula at Utah Business' successful program. more
Governor's summits, co-sponsored by the governor's office are also referred to by MediaOne of Utah as "capital city events." These are high end, day long conferences on the economy, energy or health that may have just 1,500 attendees with sponsorships that can yield more than six figures for the day, according to LMI estimates. These events are one of the simplest and highest margin to produce. Here's an outline of an event and how to put one together. Please log in to see the report. more
Check out this fun contest that gets lots of participation - and opens the door to pitch upsells to digital services and other marketing. This contest involved 32 pizza parlors - but could be larger, or reorganized for Best of the Burgers, and? Use your imagination, and create a fun, group sale. Included is a step-by-step how to from the Republican American. more
The Washington Post was one of the first companies to add social media as an upsell to the recruitment category, with 30 Twitter accounts that tweet to channels like #dcadmin, #dcpr, #dceducation, etc. So is their value in adding automated technology from TweetMyjobs? more
Looking for a group contest? Bars Wars is a classic bracket contest that signed up 32 New Orleans bars in a dead heat to see which one was picked as a personal favorite by voters. Advertising contracts also increased, with the price of entry varying depending on existing or new relationships. Here's how the contest was put together. more
Hubbard Radio's four stations utilize a centralized in-house agency, 2060 Digital, to sell primarily social media services. They now are leaders in this important niche. Here are key components of this model. more
Draper Media-owned WBOC's digital effort is a stand out for a single market TV group. This case study outlines key components of its' success including agency strategy, the community directory site, native advertising that includes on-air segments and personnel organization. more
Minnesota Public Radio solved its need for state-wide but very local arts coverage by founding Art Hounds,a crowd-sourced group of local arts experts who provide opinions for the onair/online audio show. The concept led to 1,000 sign-ups, higher community engagement, and better arts coverage. The program could be used by any local media - large or small - to build the local arts franchise. Here's how the program works. more
Dallas Morning News' latest foray into digital agency services, DMNmedia Connect, relies on a partnership with AdTaxi for audience extension, email, and other services. So far the results have been outstanding, tracking annual revenues somewhere above $500,000 according to LMI estimates, while still in its first year. This report shows how the partnership works, including go to market strategies,revenue results and lessons learned. more
This report looks at how SFGate.com content marketing division, run by magazine editor turned native ad guru John Miller, is landing major accounts like Big Five sporting goods and Macy's. Here how the program works including three kinds of content marketing, pricing for the different packages, staffing organization and results. more
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