local media insider
Case Studies
171 results total, viewing 1 - 10
One media executive in Omaha, Nebraska is challenging Groupon's dominance in his hometown. Pat Lazure, president of World Herald Interactive, has a late start with just 36 daily deals under the corporate belt. But the same deals are selling as many vouchers with his program as they have with Groupon's and his daily grosse revenues from the program are averaging $3000 so far. Here's a step by step of his month old daily deal launch, including new metrics, revenue projections and his insights about running the program. more
Sales of a a package of pure digital products and services rolled out this summer at Morris Communications-owned Jacksonville.com. This report looks at the four components of the SoLoMo package; marketing materials; sales strategies; critical vendors and customer support. The program generated immediate interested and about 100 sales across three markets in the first months. more
Company: Chattanooga Times Free Press Market: Chattanooga, TN Key Executives: Jason Taylor, President; Angela Doggett, Marketing Events manager; and Lyndsi Sebastian, Marketing … more
On the spectrum of directories that include user-generated content, Wimgo is one of the most advanced. Wimgo doesn’t just use Facebook instant-connect to capture user-information, it also uses integrate people’s Facebook likes and their friends likes with business records in the directory, providing a key advantage over other recommendation sites like Yelp. Here's how they did it, and our take on this as a partnership opportunity. more
Summary: The Milwaukee Journal Sentinel's simple launch strategy - a 15% forced-price increase to print subscribers that includes digital, plus a metered model for online-only subscribers - uses a … more
Find more revenue in local markets means tapping small businesses. But how? Borrell Associates' 2010 Innovator of the year, Fisher Communications has sold 1000 local advertisers on its network hyper-local sites inside its city sites. Here's how they did it. more
Gannett-owned Fort Myers News-Press.com has not just been proactive in building digital revenues; it doubled online revenues in the last year. Their key advantage is a full blown training program including classroom style corporate university. Here are ten key sales force strategies that yielded great results, from Brian Hellman, Digital Advertising Manager, News-press Media Group. more
For local media building engagement with key audiences, such as young families, live streaming high school sports is an inexpensive option. The Houston Herald found that this initiative had the most community response of all their digital initiatives. Here's a step by step "how to" for live streaming high school sports on a budget, including the software and hardware required, finding announcers and selling advertising. more
The McClatchy Company is a digital leader and the latest to launch a digital services agency. Branded as ImpresLOCAL, the agency uses some of the media's existing competencies as well as adding new services. This case study includes products and services with third party vendors, pricing and packaging, go-to-market sales strategy and early results. more
This report shows how PittsburghMom.com moved its conversations to Facebook and created a social media package. Included: A simple way to create a fixed skyscraper on Facebook without customizing, what's in the three social media packages and pricing, advertisers who purchased the packages, screen shots of their promotions and contests, total revenue target and lessons learned. more
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